Well, for those of you who did not think Watch The Throne lived up to the unparalleled hype, here you go.

Reports from iTunes have stated that the collaborative project  had the highest selling debut week in the history of the online music emporium. It nearly doubled the previous record, held by Coldplay’s Viva la Vida by pushing out 290,000 digital copies in one week.

Keep in mind, this does not account for the hard copies that hit shelves literally August 12th. It seems at this point, the sky is the limit for ‘The Throne’.