Those of you in the Twitterverse are undoubtedly aware of Kanye’s monumental rant that went down. Amidst the insanity, there was a prominent message to be taken from it. Yeezy is officially in the fashion game.

Based on his tweets, he’s been working incognito for some of the worlds biggest brands, and now its his time to shine. DONDA should be a seriously compelling endeavor for Ye.

Not only does he want to conquer the fashion industry, but Kanye is talking about complete societal reconstruction. He went off on everything from our education system to Steve Jobs. Is Kanye revolutionary, or ridiculous?

“I want to make products and experiences that people want and can afford, to help simplify and aesthetically improve everything we see hear, touch, taste and feel, and dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”   – Kanye West